let's talk apple first. what do you think about the dive in apple? >> you know i'm not surprised to see it because the problem with apple it has been way too quiet recently. we need to see innovation and need to see products in the market. htc and samsung releasing their major flagships now. samsung came out yesterday. seven major carriers in the united states. that is huge. galaxy s4 will sell like gangbusters. galaxy line has always been great. what will happen he will do? will it make an incremental upgrade with the apple iphone 5 s or the ipad? we need a big change. itv or i watch, we want to see something big. melissa: we talked about apple missing earnings because they were always the king of sandbagging, managing expectations. >> we saw it last quarter. melissa: so is that a real sign of the decline in the company, that they can't even stick to that strategy? >> yeah i do think so but tim cook did say i would be more in line and give more accurate estimate in the future so that doesn't happen as often as it does or at least last quarter. so i